The Big 10 announced today that it will
launch its own television network, which is scheduled to go on the air in August 2007.
This got me thinking. Would it be feasible for the Big 12 to start its own, Big 12 sports network? Not that I'd be rooting for that, I mean, how much money will it start to cost in order to sit down in front of the TV and watch a college sporting event?
Anyways, I looked at
Big 10 enrollments and
populations of major cities, which could be considered a part of the Big 10 "market" and compared this to similar data for the
Big 12 enrollments and cities in the Big 12 "market".
Here is what I found for the Big 10:
School/Enrollment/Location/Metro-Area Population
Illinois/40,620/Champaign-Urbana, IL/180,000
Indiana/37,958/Bloomington, IN/120,000
Iowa/29,642/Iowa City, IA/111,000
Michigan/39,000/Detroit-Flint-Ann Arbor, MI/5,750,000
Michigan State/45,166/Lansing-East Lansing, MI/450,000
Minnesota/51,194/Minneapolis-St. Paul, MN/2,960,000
Northwestern/7,826/Evanston, IL (Chicago)/9,100,000
Ohio State/50,504/Columbus, OH/1,540,000
Penn State/41,289/State College, PA/135,000
Purdue/38,563/West Lafayette, IN/182,000
Wisconsin/42,000/Madison, WI/425,000
Totals: na/423,492/na/20,953,000
I decided to add Milwaukee (1.69M) and Indianapolis (1.6M) for obvious reasons. I also think half of the following cities should be added: Cleveland (1.5M), Pittsburgh (1.2M), Des Moines (225,000) and Cincinatti (950,000) (populations shown are halved) because I am assuming that half of those could be considered a part of the "interested" market, but not all of the population because they either do not have a Big 10 school in the immediate metro area or there is a local university from another conference in that city.
Adding these populations together results in an approximate "highly interested" market population of 28,000,000. This is just a rough estimate, but qualified at some level.
Now for the Big 12:
School/Enrollment/Location/Metro-Area Population
Baylor/14,117/Waco, TX/213,000
Colorado/29,151/Denver-Boulder-Greeley, CO/2,600,000
Iowa State/26,700/Ames, IA/25,000
Kansas/26,980/Lawrence, KS/99,000
Kansas State/23,000/Manhattan, KS/45,000
Missouri/27,003/Columbia, MO/135,000
Nebraska/21,792/Lincoln, NE/250,000
Oklahoma/27,282/Oklahoma City-Norman, OK/1,083,000
Oklahoma State/21,113/Stillwater, OK/39,000
Texas/50,337/Austin, TX/1,240,000
Texas A&M/43,924/Bryant-College Station, TX/152,000
Texas Tech/28,325/Lubbock, TX/242,000
Totals: na/339,724/na/6,123,000
I would add Omaha (720,000), Kansas City (1,780,000) and half of the following cities: St. Louis (1,300,000), Dallas (2,600,000), Houston (2,350,000) and San Antonio (800,000) (populations shown are halved). Now we could also include Tulsa (803,000), Wichita (545,000) and Springfield, MO (325,000), but as you can see after awhile they don't amount to much, and I didn't add those type of cities to the Big 10 market.
This sum of populations would give the Big 12 a "highly interested" market population of 17,350,000.
Here are the differentials:
Enrollment: Big 10 +83,768 (+24.6%)
"Highly Interested" Population: Big 10 +15,650,000 (+90.2%)
So, since this is a new TV station, there is some amount of risk that the Big 10 is taking on here, albeit with Fox Sports as a partner. Accepting that it would be a marginal risk for the Big 10, a similar move could not possibly be worthwhile to the Big 12, given that it has just over half the "highly interested" population, not to mention a smaller total enrollment and the associated smaller alumni bases.
Now this isn't to say Big 12 sports are any worse or our fans wouldn't be interested in such a network, but TV is all about advertising revenue. When you can pull the markets the Big 10 can, then maybe it's worth it. I'm not sure I can say the same for the Big 12, no matter how badly I want to watch re-runs of Gary Barnett getting bent after the 2000 loss at Nebraska. Yeah, that game, the one where he squib kicked it after they took a one-point lead after a successful two-point conversion with less than a minute remaining.
On second thought, maybe this thing has possibilities...